IKEA captivates bewildered Indians

Crowded lines encapsulate the gigantic rectangular “shopping home” that puzzled my friends and me. We were visiting a strange new place in India, a place infamously known as “IKEA.”

40624834_322769718283414_8740705119663816704_n.jpg

A puzzled look in the haze of this strange place

A new addition to Indian home furnishing, IKEA opened in Hyderabad on Aug. 9. On the first day itself, “40,000 shoppers” showed up, leading to extensive “two-hour-long queues just to get inside.” 

Luckily, when our school’s MUN delegation went there, we entered relatively freely, contributing to the “20,000” average daily customers that visit the lifestyle furniture store.

Inside the store were booths and stations of different home furnishings: sofas, beds, tables, and chairs to name a few. Some were even listed to be on sale. Excited by the equipment, we tested it out, often sitting and lying down on various beds and chairs. We even filled one of the large shopping carts — with a ninth grader — giddily pushing it around the well-lit aisles. The guards said nothing.

40410498_678983149133982_3381485223098187776_n.jpg

Clothes? Cutlery? No, a ninth grader under the price of Rs. 500!

40493960_259246388047003_3180601352032092160_n.jpg

It’s nice to relax on a sofa that thousands of people have sat on

Lost in the comfort of the budget lifestyle, one student that accompanied me said, “This is like a retirement home in Hyderabad.”

40393517_1475093992592603_8215717317019959296_n.jpg

Given cash, he would have instantly bought the deal

Indeed, it was. Not only were there household products, but there was even a cafeteria, in which one could buy drinks and snacks (but unfortunately for the carnivores in our group, no Swedish meatballs). There was even a kids section, where stuffed toys and other crafts were for sale.

40596488_909315939263700_3759965639666565120_n.jpg

“Wow, they’re actually soft”

The most exciting part of this escapade, however, was the fact that there were hundreds of people surging to and fro the different departments of the building.

40646625_1095189363991125_41854413349847040_n.jpg

All the parents on a budget for their children

 

40582719_2134388746820287_1990373563923693568_n.jpg

A place with directions, in India?!

Sooner or later, however, one starts to feel sandwiched between so many people on a constant move.

Before we knew it, we were back at the exit again, surrounded by the twinkling lights of Hyderabad without a single yellow shopping bag among us.

Edited by Rohan Menezes.

2 thoughts on “IKEA captivates bewildered Indians

  1. Sanjana Singh, cartoonist

    I really love how enthusiastic this article is, it’s just so vivid. I feel like I’m there. It also was pretty funny…I miss being small enough to ride in shopping carts—hope the 9th grader had a good time in the cart.

    Liked by 1 person

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.